Online store on Tilda: is this platform suitable for e-commerce?

Today it is increasingly possible to hear the name of such a platform as Tilda, this year (2020) it will be 6 years old. The engine is from Russian developers initially created for people who wrote longreads, articles and conducted personal blogs. Tilda is positioned as a simple designer for landing pages and single page websites, where you do not need to have programming skills. The platform will manage the entrepreneur, businessman and an active user of instagram.

Tilda, what is it?

Tilda Publishing – block site Builder that is adapted for mobile devices. Each block has its own meaning and design, whereby it is possible to create a stylish landing page. Special editor Zero Block to create your block with whatever is needed.

The website for the Tilde, you can create both free and paid subscription that opens up additional opportunities.

Tilda cc continues to evolve and today the range of online resources that can be created on the engine has increased. On the platform create websites and even online shops. The main characteristics and features of the platform are free, creating a website for a few days. To create an online store with Tilda you don't need a team of developers. The second audience segment – b2b. Designers and other specialists of IT-sphere sites are doing with Tilda and offer a ready option to its customers.

At some point, Tilda ceased to be a platform for creative people and began to involve the audience in the commercial sector. Tilda designer is ideal for small businesses, where a small number of products or several options of services online schools or courses, freelancers, outsourcing companies, photographers, designers, etc. to help entrepreneurs to create a site has been opened another resource with training materials – Tilda Education. Main web source, on which you can create a website or online shop with Tilda - Tilda cc.

Advantage Tilde site

• easy and intuitive editing of blocks;

• large selection of fonts with the ability to upload their;

• visual appeal;

• extensive typography settings (will only be useful to the designers, a man without skills in the design of this functionality will be useful at a minimum);

• designer letters;

• impressive blocks, designed by the talented designers;

• Zero Block – manual creation of the block;

• own photo bank;

• adaptability for mobile devices;

• display settings in social networks;

• various animated effects on the website;

• integrating the presentation;

• 2-week free trial of the paid packages.

• huge library with training materials Tilda Education;

• built-in CRM;

• integration with Word Press

Technically, the sites on Tilda can be optimized for SEO, on the practical side will be discussed later.

Tilda patterns

Templates with Tilda really deserve attention. First, a huge number of them. All templates sorted in 6 categories: "Business", "Store", "Event", "Blog", "Contact", "Form."

Secondly, patterns are good because to create a landing page can people without skills in design. And bad the patterns that if you want to create a multipage website, then you must manually collect, connect, and edit pages. You must also ensure that all the pages were in the same style as the main page and if you are not a designer it can be difficult.

The template can be used as the basis for examples to be built landing page if you decide to build your site from scratch on the designer Tilda.cc.

Weaknesses of the platform Tilda

After examining the reviews of freelancers, designers, marketers, bloggers who used the platform for commercial or personal purposes, you can make a list of weaknesses:

• poor affiliate program as a bonus you can only get a month of free use of the site;

• a large number of small bugs;

• the need to improve the functionality by adding a PHP code;

• add PHP code can only be through a third-party service;

• if the primary resource will be the updates, plug-ins embedded on the website may not work;

• there is no personal account of the user;

• weak technical support service;

• slow loading speed of the website, especially when a large amount of content;

• fairly high price (peak package costs 240$/year, you can create 5 sites with 5 hundred pages and a restriction on the hosting 1Gb)

• all sites Tilda recognized in order to customize the online store one must study the possibilities of the Zero Block, which will take months;

• intoxicated code;

• primitive design popup Windows;

• platform is not suitable to create an online store with a complex hierarchy;

• the owner must consider the website structure, functionality and design;

• not suitable for SEO;

• to promote possible only at the expense of contextual advertising and social networking.

As mentioned above, sites with Tilda equipped for SEO: it is possible to write Title and Description, insert H1, H2 and H3. But if for example to take a free package, create a website only on the subdomain type vashsayt.tilda.ws. Search engines are sites in this area with distrust and would NOT attempt to move it to the TOP.

And here is the big minus for entrepreneurs of Ukraine – in online store, you can integrate only one payment system LiqPay. You can only connect 13 payment systems: Cloudpayments, Robokassa, PayPal, Yandex.Money, Yandex.Cash, Alfa-Bank, Sberbank, Tinkoff Bank, LiqPay, bePaid, 2Checkout, Stripe and PayAnyWay.

To suit the designer of the online store with Tilda

We have identified a group of clients who would like a platform Tilde and that will be able to realize their ideas:

1. As we have said, to create a stylish small website landing page – this platform is ideal. There are many graphic elements of the gallery with large blocks for photos and CTA buttons.

2. For those who want to enter the market with a certain product, but cannot identify the demand for the products. Creating a few days online store on the Tilde and run the ads so you can quickly determine whether the item of interest.

3. If the entrepreneur already has the main shop, but he wants to get new customers, more traffic, focus on promotions or seasonal product – you can also shop online at Tilda with links to the main resource.

Comparison of platforms for online stores Tilda and SoloMono

We have created a comparative table of the characteristics of the platforms Tilda and SoloMono:

	Tilda	SoloMono
Integration with payment systems of Ukraine	LiqPay	LiqPAY, Portmone, FONDY, Oshad-Bank.
Affiliate program	A month of using the site for free	The ability to receive money from each sale
SMS informing	-	+
Functional	If necessary, you need to edit the code	The maximum package has everything that you may need for the full operation of the online store.  If you need any additional development, you can contact our programmers
SEO	-	Fully prepared for SEO
Editing and customization Robots.txt	-	+
Editing and customization Sitemaps	-	+
The likelihood that when updating the designer plugins will not work	Yes	No
Tech support	-	+
The need to pay each year	120$/year on the Personal tariff  240$/year on Business tariff	One-time payment of 240 € at an average rate and 406 € at a maximum
User account	-	+
Server space limitation	Up to 1 GB	No restrictions
Limited basket functionality	Yes	No
What tools can be used to promote	Contextual advertising Social networks	Contextual advertising Search engines Social networks
The need for third-party support: designers, programmers, content, advertising, SMM, SEO	Yes	We offer all services for the full operation of your online store
Design customization	With the ability to work in Zero Block	Our experts can develop custom designs of any complexity
HTML code	Due to excess garbage it interferes with website promotion in search engines	Clean code that promotes website promotion
Ability to create a complex hierarchy of an online store	-	+
Site Relocation	To export the site code, you will need to purchase the Business package	If necessary, we provide an archive with the site code

Insights

Each platform has its own purpose and concept. Sites with Tilda are designed to create beautiful landing page, blogs, galleries. To create a full online store this platform is not suitable.

We respect the experts of the company Tilda and tried to make an objective review based on user feedback. Also by writing this article review, we made requests from our readers. We will gather all our willpower into a fist and withstand the response article review on our platform (if the guys from tilde suddenly want to write a response review).  In response to criticism, we will try to correct the errors that they find;)