What is the correct sequence of actions when creating an online store?

Imagine that you have already clearly formed a desire to start your own business, get rid of daily commuting and realize your potential of entrepreneur. So, you want order an online store and test yourself in e-commerce. Where to start? Let's take a look at all the steps to create an online store.

1. Examine the market and find the desired subject or type of goods

How to find a niche for an online store, if you do not have any groundwork? Our advice: try to choose a narrow niche with low competition. At the initial stage, it will be necessary to promote an online store for low-frequency queries.

To track the most popular products, take a look at sites such as Ebay, Aliexpress, Etsy, Amazon. Follow to the Instagram. Use the service Google Trends.

2. Calculate the necessary budget for success and find money for it

So, we gave you a few ideas on how to find a niche for an online store, and now let's look at how to calculate the budget. What needs to be considered when drawing up the budget:

• Actually, the development of an online store;

• Filling the store with unique content;

• The work of SEO-specialists to optimize the site for search engines;

• Internet marketers work to promote a brand.

We did not include in the budget legal clearance and purchase of goods, since the first is more related to branding, and the second can be excluded if you are working on the dropshipping system. We considered how to calculate the budget, and now let's proceed directly to the creation of an online store.

3. Create a website, social networking pages, channels (if possible with a minimum budget)

This stage of creating an online store involves launching your startup, and from all possible sides:

• Create a business page, group, community in social networks;

• Register channels on video hosting and instant messengers;

• Register your company in the most popular catalogs, on trading floors.

4. Fill the site and other channels with high-quality unique content.

Further, most likely, you will need a person to outsource, who will manage the groups, communicate with the audience, place ads on boards, manage communities and channels in instant messengers. Yes, the development of an online store will require the help of several specialists if you really want to be serious about sales.

5. SEO - the most costly and time consuming part. To begin with - to audit the site for SEO.

The stages of creating an online store include SEO optimization. The first step is to conduct an audit of the site and eliminate errors. In the second, experts select the semantic core.

6. Make changes to the site, register all the necessary titles, glue everything you need, set up redirects, etc.

After forming semantic core, it is necessary to create unique meta tags, check the site for duplicate pages and content duplicates, set up redirects, add a site map, check the site for usability and adaptability for mobile devices, make micromarking, etc.

7. Open the site for indexing, if possible, run the context on Google and social networks.

After SEO optimization, internet marketers are connected to help set up contextual advertising and launch targeting in social networks.

8. There are already a lot of options for promotion: blogs, posts, affiliate programs, buying links.

To get high sales and traffic to the site, you have to CONSTANTLY work on your store: write expert articles, participate in affiliate programs, lead SMM promotion, buy links (gradually and slightly), in a word, increase the link weight of your resource. Observing all these points, you can be sure that your business will definitely “shoot” and will generate income.

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